James aka Jim Matheson Marketing. Strategic marketing leader with 10+ years expertise in developing external marketing and online demand generation programs that deliver quantifiable results in customer acquisition and revenue growth. Exceptional track record in technology B2B solutions, cloud and HR.Tumblr (3.0; @mathesonmarketing)http://mathesonmarketing.com/<a href="http://www.quora.com/Why-have-so-few-successful-startups-come-out-of-Google">Solid follow-up on the question of why ex-Googlers don't produce great startups</a>http://mathesonmarketing.com/post/8921819230http://mathesonmarketing.com/post/8921819230Sun, 14 Aug 2011 14:29:38 -0700<a href="http://www.mckinseyquarterly.com/Marketing/Strategy/Were_all_marketers_now_2834">Marketing is the company, now what?</a>: <p>Great article from McKinsey about the present and future of marketing.</p>http://mathesonmarketing.com/post/8631543586http://mathesonmarketing.com/post/8631543586Sun, 07 Aug 2011 21:14:03 -0700<img src="http://29.media.tumblr.com/tumblr_lpl4uuHajh1r0l6vso1_500.png"/><br/><br/><p>Couldn’t agree more.</p>http://mathesonmarketing.com/post/8624205865http://mathesonmarketing.com/post/8624205865Sun, 07 Aug 2011 18:16:05 -0700<img src="http://27.media.tumblr.com/tumblr_lpl3votAMD1r0l6vso1_500.jpg"/><br/><br/><p>Earlier this summer (after all the missed attempts to make it to SXSW) I finally made it down to Austin where my friend Amy immersed me in the sub-culture of Food Trucking.  Who knew the most amazing soft taco of my life would be a vegetarian squash taco?! </p> <p>You have to know which vendors are the best depending on your mood and taste buds - Amy helped with that. From there you do have to pay attention as they move from time to time; although many have deals to park out behind local pubs. </p> <p>Needless to say - I was hooked. I have not seen this phenomenon in the Silicon Valley although this great Infographic indicates things may be building in the city. Time to seek out who and the where on FB / twitter.</p>http://mathesonmarketing.com/post/8623314841http://mathesonmarketing.com/post/8623314841Mon, 01 Aug 2011 17:55:00 -0700<p>As we being H2 2011, many companies are pausing to revisit market sentiment and to revamp messaging an positioning. At the same time, here in the valley, there are a ton of startups poised to tackle marketing for the first time. Either way, once you have completed that process your work is far from complete.</p> <p>The next phase, which I am going through right now is to map all of your new content and assets that emerge from the positioning exercise (you did that, right?) and map that content into a grid to see where you have material and where either content needs a refresh or a hole exists. I have found this infographic from Eloaqua to hit the nail on the head in terms of what type of content to use with prospects in various points of the buying cycle. Remember, just because you’ve presented the vision via powerpoint to the CEO and Board does not mean the work is done!</p> <p><a target="_blank" href="http://media.eloqua.com/images/The-Content-Grid-v2.jpg"><img src="http://media.eloqua.com/images/The-Content-Grid-v2.jpg" width="600"/></a></p>http://mathesonmarketing.com/post/8433500299http://mathesonmarketing.com/post/8433500299Thu, 28 Jul 2011 00:00:00 -0700<p><img src="http://media.tumblr.com/tumblr_lpc6e753l31qlcjmh.jpg"/></p> <p>I’ve used many different platforms of the years including Wordpress, Twitter & Posterous, but I’ve decided to finally push out a personal presence on all things James and Marketing on Tumblr. Stay tuned for more.</p>http://mathesonmarketing.com/post/8375396862http://mathesonmarketing.com/post/8375396862Thu, 21 Jul 2011 23:22:00 -0700